For anybody not familiar with the phrase, a McDojo is a school that teaches a watered-down and impractical form of martial arts in the name of making money. The “Mc” is taken from “McDonald’s”, as in mass produced – low quality! They usually have all the expensive designer gear too, which you have to buy from them of course. Read more
Read MoreIn his last article, Graham Butcher, Author, International Stav Teacher & Master, explained how to talk to somebody who shows and interest in your club. In this article, he talks about creating that interest in the first place. Over to Graham:- Read more
Read MoreAfter a bit of a break, here is the 3rd article by Graham Butcher, Author, International Stav Teacher & Master, to help you market your club. Although we may think of ourselves as above “selling our classes”, any interaction with a prospective student does really include a sales process. Graham gives you guidance below to help you to be more effective at this. Read more
Read MoreThis is the second article kindly submitted by Graham Butcher, author and one of the World’s leading authority’s on Stav on Martial arts Marketing, designed to help you to promote your club. This article looks at the use of websites.
I will shortly being doing an interview with Graham, so you can find out more about him soon! Anyway, over to Graham:- Read more
Read MoreI asked in my Newsletter and Facebook page if people would like another category on this website for information on marketing their martial arts clubs. Several people replied that this would in deed be useful. My friend, Graham Butcher, author and one of the World’s leading authority’s on Stav has taken the initiative to write the first article for which I am very grateful. So below is Graham’s submission, I hope you find it useful. Read more
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