Martial Arts Advertising: Advertising with AIDA by Graham Butcher

In his last article, Graham Butcher, Author, International Stav Teacher & Master, explained how to talk to somebody who shows and interest in your club.  In this article, he talks about creating that interest in the first place.   Over to Graham:- Continue reading “Martial Arts Advertising: Advertising with AIDA by Graham Butcher” »

The Five Steps of Selling – by Graham Butcher

After a bit of a break, here is the 3rd article by Graham Butcher, Author, International Stav Teacher & Master, to help you market your club.  Although we may think of ourselves as above “selling our classes”, any interaction with a prospective student does really include a sales process.  Graham gives you guidance below to help you to be more effective at this. Continue reading “The Five Steps of Selling – by Graham Butcher” »

Interview With International Stav Instructor & Author; Graham Butcher

Stav is a very rare Norwegian Martial Art, which dates back to the Vikings.  Along with numerous weapons and unarmed combat, it also has a very deep philosophical, spiritual and self development side to it, which is very different to anything that most of us would usually associate with the Vikings.

One of the World’s leading authority’s on this rare and ancient martial art is international Stav instructor and author, Graham Butcher; who has kindly agreed to do this interview. Continue reading “Interview With International Stav Instructor & Author; Graham Butcher” »

Martial Arts Marketing: How to grow your business By Graham Butcher

I asked in my Newsletter and Facebook page if people would like another category on this website for information on marketing their martial arts clubs.  Several people replied that this would in deed be useful.  My friend, Graham Butcher, author and one of the World’s leading authority’s on Stav has taken the initiative to write the first article for which I am very grateful.  So below is Graham’s submission, I hope you find it useful. Continue reading “Martial Arts Marketing: How to grow your business By Graham Butcher” »

What is Stav?

By guest writer: Graham Butcher:

Charlie kindly asked me to contribute to this site after our Stav demonstration in the Martial Arts Festival which was held in Bath in May 2010. After a gap of a few months I am very pleased to do so. Members of Ice and Fire Stav were honoured to take part in the Festival and since Stav is a relatively unknown training system it gave us a valuable opportunity to showcase our practice. I am also grateful for the opportunity here to explain more about Stav and shed more light on its unusual origins. Continue reading “What is Stav?” »