In his last article, Graham Butcher, Author, International Stav Teacher & Master, explained how to talk to somebody who shows and interest in your club. In this article, he talks about creating that interest in the first place. Over to Graham:- Continue reading “Martial Arts Advertising: Advertising with AIDA by Graham Butcher” »
Tag: selling
The Five Steps of Selling – by Graham Butcher
After a bit of a break, here is the 3rd article by Graham Butcher, Author, International Stav Teacher & Master, to help you market your club. Although we may think of ourselves as above “selling our classes”, any interaction with a prospective student does really include a sales process. Graham gives you guidance below to help you to be more effective at this. Continue reading “The Five Steps of Selling – by Graham Butcher” »