Martial Arts Advertising: Advertising with AIDA by Graham Butcher

In his last article, Graham Butcher, Author, International Stav Teacher & Master, explained how to talk to somebody who shows and interest in your club.  In this article, he talks about creating that interest in the first place.   Over to Graham:- Continue reading “Martial Arts Advertising: Advertising with AIDA by Graham Butcher”

The Five Steps of Selling – by Graham Butcher

After a bit of a break, here is the 3rd article by Graham Butcher, Author, International Stav Teacher & Master, to help you market your club.  Although we may think of ourselves as above “selling our classes”, any interaction with a prospective student does really include a sales process.  Graham gives you guidance below to help you to be more effective at this.

At the end of this article, you will find a link to an interview that I did with Graham back in March 2012.  Well over to Graham for his article: Continue reading “The Five Steps of Selling – by Graham Butcher”