Are You Struggling To Find New Students?

I’ve recently received the following message in a newsletter from the British Combat Karate Association about getting new students for your martial arts club.  I do find that the BCKA is very supportive to it’s members on many levels and tries to help them in any way that they can.  I therefore thought I’d forward that message in it’s entirety in case it is of help to anybody else:-

When you start your martial arts school, getting students into your dojo is the most important and probably the most difficult part of the process. The way your teachers built their student base no longer works as effectively as it once did and new students no longer wait for a leaflet to fall through their door before starting a new hobby in the martial arts. People are taking action more than ever before and they are looking for you, but how do they find you?

How can you hope to attract new students if they don’t even know you are teaching?

The question you need to ask yourself is ‘How effective are my methods of getting new students?’. When you post leaflets through doors or hope for your reputation to spread via word of mouth you have no control over if your message is being seen by the people you want to join your school. To get new students you need to be seen in the places they are looking.

People no longer search the yellow pages when they want to start something new. All the information they need is right at their fingertips via the internet and I guarantee, the first thing they do when they want to try something new is to search online to find something close to them.

Where do you appear when people search for a martial arts school in their area?

I am passionate about the amount of great people out there changing lives with martial arts. What I really want is to help you to access more people in your area so you can build your school into something that makes you money and more importantly helps you to serve your community.

Most of you have spent years training to reach a point where you feel you can teach others. Now is the time to really push that message and put yourself out there so you can pass on your skills and knowledge to the next generation and believe me, the next generation will be looking for you online.

Help your potential students to find you online

I want to offer you the opportunity to have your very own website that will help you to get new students and build your reputation as a great martial arts school. The best bit is you will probably only need to get 1 or 2 new students a month in order to cover your costs. My aim is to make it affordable for you bring your school into the 21st century and offer your students the best service you possibly can.

Marketing yourself online is much cheaper and more more effective than traditional forms of marketing and having a website is something that is required if you want your school to survive and thrive. Look at the people who are at the top of the game in the martial arts. People like Peter Consterdine, Geoff Thompson, Iain Abernethy and many more. They have all built great online communities and that is how they communicate their message to a wider audience and have also managed to sustain a brilliant business.

Here’s what Geoff Thompson has to say about having a website:

“Without a good website it is pretty difficult these days to do any business at all. Nearly everything in the business world demands an online presence, not just a site but a well-designed, well run and current www address. I know for me personally, when someone is interested is doing business, the first thing I do is check out their web-site. If they haven’t got one, alarm bells ring. And when I meet people with a view to future business, the first thing I do is send them to my own site, I know they will not be disappointed. A website is vital if you want to expand into the world of commerce.”

But isn’t having a website is too expensive?

When I started out I thought exactly the same thing but it doesn’t have to be. I created this package because I wanted to make websites affordable to people who just couldn’t afford to pay out thousand of pounds for something they couldn’t see the value in.

Here are some of the benefits you get from our package –

⁃ Custom designed for you so it reflects who you are and what you do

⁃ Unlimited Blog entries so you can write about what you are doing and communicate with new and existing students

⁃ The ability for people to share your website on Social Media like Facebook and twitter so they can spread your message to

⁃ Search engine optimised so when people search on Google for a martial arts schools in your area they will find your site

⁃ Content Management system so you can easily make changes yourself

⁃ URL purchase so you website address matches your MA school name

⁃ A bespoke email address to match your website

⁃ 1.5 hours per month for any help or advice you might need

⁃ No hidden fees

So how much will all of this cost?

Not as much as you might think. Lots of website designer throw around costs that reach into the thousands which simply isn’t affordable for new schools and most existing schools. I don’t want to charge you anything like that.

With our package you actually get your website for free when join our 12 month site management programme. The site management programme includes everything stated above and I will even send you a manual showing you how to manage your new site. You are involved in ever step of the design process so you don’t have to worry about being stuck with anything you don’t like.

As I said before, a site like this could cost you thousands of pounds but all you have to pay is £60 per month for 12 months. This even includes the hosting your site so you don’t have to worry about any extra hidden fees. As I said before, you will only need to get a couple of students from your site and you will already have covered your costs.

Maybe you have a website but it isn’t performing as well as you would like. We can still help.

So… Do you want to be a martial arts school of the future?

If you want to build your student base and increase your martial arts schools profile then all you need to do is get in touch by emailinginfo@lcoco.co.uk or calling us on our FREE phone number 0808 178 6111.

We look forward to hearing from you soon,

The L’Coco Designs Team

 

The man behind L’Coco is Louis Thompson, who I interviewed back in 2011.  I’ve not experienced the service so I can’t in all honesty recommend it or give any give any kind of feedback as of yet.

Having said that, Louis is an extremely competent and proficient martial artist, so you’d not be dealing with some computer geek who knows nothing about martial arts.  Furthermore, the Thompson family do know a lot about marketing and promotion, which is a good thing too.  It’s not often that many of us have access to a combination like that to help us!

I have made my own enquiries and if you are in a position that you want to expand your club then I would suggest that this is a very good starting place to at least look into.

 

 

The Louis Thompson Interview

Louis Thompson is the son of martial arts pioneer, author and modern day legend, Geoff Thompson.  As such he has had the unique opportunity to grow up practicing reality based martial arts with the very best instructors in the world from a very early age.  As an adult, Louis has often assisted his father teaching at many seminars.

Now Louis is set to branch out and teach independently.  Although still quite young, he has a wealth of knowledge and experience beyond his years as he has had a start in martial arts that most of us could only dream about.

I’ve been lucky enough to secure an interview with Louis and I believe that I am among the first to do so.  Without any more ado, here is that interview below and I hope you find it as interesting as I have:
CW:     Hi Louis and thank you for agreeing to do this interview with me.  Obviously you have grown up with martial arts in your blood.  Your father would have been a big influence (as he has influenced the whole martial arts world).   However, apart from your father, who else were the main influences on your martial arts development and in which ways did they influence you?

LT:     I try to take my influences from everywhere, not just martial arts. If I see someone who is highly successful in their field then I will take the same method that they used and apply it to my training. That is how my immersion training idea came about. I noticed that if people wanted to learn a language or skill quickly, if they completely immersed themselves then the gains were massive. I just make whatever I am doing a massive part of my life and that is how I get ahead of the game.

As for people who have influenced me there are many. Obviously my dad has had a huge effect on the way I view the world especially in martial arts. I feel like he has sifted through a lot of things arts and techniques and taken the essence and passed that onto me. Now it’s for me to go and find out of those things what works for me. I have been around Peter Consterdine since I was a child and I have massive respect for him. He has such a wealth of experience in so many different areas and he is someone I really would like to be around more. Obviously all of my dads students (Lea and Matty Evans, Tony Somers, Al Peasland, Justin Grey) have all played a massive part in my MA education. My first and probably favourite art is Judo. For me it is the missing link in this new MMA culture we have and I find that it is dismissed far too quickly. Within Judo people like Neil Adams and Katsuhiko Kashiwazaki are such amazing players and it would be an honor if I could ever get on the mat with them.

CW:     Reality based training obviously involves a lot shouting and swearing at each other to de-sensitise yourself to that kind of raw aggression.  When growing up, did it seem strange acting out these aggressive scenarios with your own father?

LT:     I have been around the shouting and swearing so much that it is a very normal part of my training. I try to treat it like a drill. It is such a great tool that you have to include it in your training. In essence what you are doing is acting. You access the base energy in you and project that as pure aggression. For me doing this with my dad is no different to hitting the pads or practicing throws. It’s just a part of what we do.

CW:     Do you practice traditional martial arts alongside your reality based training?  If so, which ones?

LT:     As I said Judo was probably my first real ‘art’. I love it and think it is massively underrated. I have also trained in western boxing as well as various forms of wrestling. My main focus is reality based self defence and taking from the arts the techniques I can apply to that. I am constantly looking for new things to learn and new techniques to drill.

CW:     Having a famous father has some obvious advantages in getting started in the martial arts field, but do you sometimes feel that it is a double edged sword?  Do you feel that you have a lot to live up to and that people will always judge you as “Geoff Thompson’s son” rather than as your own person?

LT:     My dad has set the bar high but for me that is great. It gives me something to work towards. Hopefully I can prove myself in my own right and people will respect what I do as an individual. Ultimately I am teaching what my dad has taught and it means a massive amount to me what he thinks of what I am doing. I think the only person I have to prove anything to is him. As long as he is happy with how I am teaching then what the rest of the world says is irrelevant. There will be lots of people out there who have and will continue to criticize what my dad has done and I have seen small pockets of that. People who feel that way will no doubt always view me as Geoff Thompson’s son but it is a label I am grateful to have.

CW:     What do you feel are your own unique strengths and talents to offer which are specific to you as a martial artist?

LT:     I can only really offer people my experiences. I can’t claim to have been in hundreds of fights or worked the door for 10 years but I can certainly say I have had world class instruction for my whole life. When people go to train with anyone they go to get their experiences. I am the only person in the world that can offer my experience and deliver it in my style. When it comes to the Real Combat System or The fence and pre-emption I have lived and breathed that for 20 years. I know how it should be taught and I know the theory behind it and if I am ever unsure I have the creator at the end of the phone. I am in a unique position and I am very excited about teaching people everything I can and learning lots in the process.

CW:     I see that you are running special courses.  Can you tell us a bit about those courses?  Is this the only way that you teach or do you run a club as well?

LT:     My 6 week course focuses on all aspects of self defence right from becoming more aware to being able to hit very hard. My favourite way to teach is through immersion training. 4 hours of intense tuition focusing on whatever area the student wants. I have been doing a lot of this recently and the gains people get are tremendous. I don’t have a class as yet but it is something I am organising very soon.

CW:     What kind of response have you had?  Have your courses been filled up?

LT:     I have had a great response so far and people seem to be getting lots from it. I tend to keep the groups small so I can make sure that the progress is good and identify and address specific needs with people.

CW:     On your website you mention that you strive to improve your skills in all areas, both physically and spiritually.  Can you tell us what your spiritual beliefs are and how they affect both your training and you daily life?

LT:     I am a great believer in the fact that I create my own reality. I have created amazing things and also watched them crash down all because of the way I think. Meditation is something I am trying to do more and more. For me it is far more difficult than any physical training. My mind is incredibly active and I find it really difficult to keep it centred. Ultimately I am looking to be congruent which is really difficult at times.

CW:     Do you believe (as I do) that developing some kind of spirituality is important to all developing martial artists?

LT:     I think developing some kind of spirituality is important to all aspects of life although I am not sure that spirituality is the right word. It seems to scare people. The masses hear spirituality and assume religion but it’s not really the case. At a basic level they are all the same thing. I think it’s important to develop integrity and congruence because if you don’t have that then things will come crashing down at some point.

CW:     Having learnt directly from some of the Worlds very best martial arts instructors, do you feel that their message is properly understood by the wider martial arts community, or does that message get a bit diluted and confused along the way?

LT:     If you are looking at what my dad has developed then I would say it is massively distorted by the wider MA community. You only have to type the fence in to YouTube to see people doing it wrong. I think people take it away and try to make it work within the realms of their own art and that really isn’t possible. I have seen people using the fence and then teaching blocks and counters of trapping from the fence but when you start doing that you destroy the main message which is pre-emption. People misunderstand and then pass that on to their students and the wrong message starts to spread.

CW:     What advice would you give to traditional martial artists who realise that their training has become either sport orientated or stylized, to make their training more effective for the street?

LT:     I would say look at what is available to you in a real situation and when I say that I mean what is very easily available. What will guarantee you results. Look at the range you have. It’s is real difficult to let go of your art and see that all you really need is one really good punch and the ability to strike first and you will be leagues ahead of anyone. The key to effective self defence is always pre-emption. The only way to really remove a true threat is by KO. Use the fence to maintain the distance. If they try to close the distance and you feel there is a genuine threat then strike the jaw which will cause a KO.

CW:     Sometimes traditional martial artist feel that they only want to train in their own system and don’t want to “confuse” themselves training outside their style.  I personally find that training outside my style often helps me to understand elements of my main style better.  However, as most of the readers of my website are traditional martial artists (mainly Karate, Teakwondo, Kung Fu); what do you feel your courses have to offer to a die-hard traditional martial artist?

LT:     I think people who feel that training outside their art will confuse them don’t really understand their art. When you look at all the different arts they all have very similar elements that are styled in different ways. All I can offer people is the opportunity to get excited about educating themselves with new and interesting techniques and show them that by making all the techniques from all the arts interchangeable you can make something that is overall stringer and more durable.

CW:     On your website shop you recommend/sell a number of DVD’s and books.  Do you plan to produce any such products yourself in the future?

LT:     I am building up slowly but surely and although I have no plans to create my own products yet I am sure it is something that will come up at some point. When you want to get your message out to a wider audience it is a necessity.

CW:     What are your plans to for the future and how do you plan to continue developing as a martial artist?

LT:     I am taking each day as it comes. I have achieved a lot of goals in a short space of time so I think this is a great time to make sure that they can all sustain themselves. I want to keep growing Louis Thompson SD as a brand and a company and try to get my message on a global level.  I have my own SD/MA studio which is a lovely space and I am getting more and more students as time goes on. To develop as a martial artist I just look at training privately with as many great people as possible. I will continue to train and teach with my dad and just continue to push myself as an individual and hopefully that will translate in what I teach.

CW:     Louis, thank you for doing this interview for BunkaiJutsu.com.  On behalf of myself and the readers, I would like to wish you every success in your career and we hope that we’ll all be hearing more from you in the future.