Martial Arts Advertising: Advertising with AIDA by Graham Butcher

In his last article, Graham Butcher, Author, International Stav Teacher & Master, explained how to talk to somebody who shows and interest in your club.  In this article, he talks about creating that interest in the first place.   Over to Graham:- Continue reading “Martial Arts Advertising: Advertising with AIDA by Graham Butcher”

The Five Steps of Selling – by Graham Butcher

After a bit of a break, here is the 3rd article by Graham Butcher, Author, International Stav Teacher & Master, to help you market your club.  Although we may think of ourselves as above “selling our classes”, any interaction with a prospective student does really include a sales process.  Graham gives you guidance below to help you to be more effective at this.

At the end of this article, you will find a link to an interview that I did with Graham back in March 2012.  Well over to Graham for his article: Continue reading “The Five Steps of Selling – by Graham Butcher”

Interview With International Stav Instructor & Author; Graham Butcher

Stav is a very rare Norwegian Martial Art, which dates back to the Vikings.  Along with numerous weapons and unarmed combat, it also has a very deep philosophical, spiritual and self development side to it, which is very different to anything that most of us would usually associate with the Vikings.

One of the World’s leading authority’s on this rare and ancient martial art is international Stav instructor and author, Graham Butcher; who has kindly agreed to do this interview.

Graham has a lot of insights to share which will be of benefit to any martial artists, regardless of style.  This is despite the fact that Continue reading “Interview With International Stav Instructor & Author; Graham Butcher”

Martial Arts Marketing – Making More of Your Club Website By Graham Butcher

This is the second article kindly submitted by Graham Butcher, author and one of the World’s leading authority’s on Stav on Martial arts Marketing, designed to help you to promote your club.  This article looks at the use of websites.

I will shortly being doing an interview with Graham, so you can find out more about him soon!  Anyway, over to Graham:- Continue reading “Martial Arts Marketing – Making More of Your Club Website By Graham Butcher”