The Rise Of The McDojo

For anybody not familiar with the phrase, a McDojo is a school that teaches a watered-down and impractical form of martial arts in the name of making money.  The “Mc” is taken from “McDonald’s”, as in mass produced – low quality!  They usually have all the expensive designer gear too, which you have to buy from them of course.

Many real martial artists complain about the rise of the McDojo (myself included). Many martial artists complain that those who train with McDojo’s do so because they want to get easy belts without working hard! I don’t think that’s the case as those people don’t know any better, many of them haven’t seen proper martial arts before so don’t have anything to compare with!  In fairness, many of McDojo’s give a good physical workout and are fairly strict on the discipline; it’s just the martial content that is lacking.  And I’m not even talking about sport martial art here, as serious sport martial artists can really move with speed, accuracy and good technique.

Continue reading “The Rise Of The McDojo”

Martial Arts Advertising: Advertising with AIDA by Graham Butcher

In his last article, Graham Butcher, Author, International Stav Teacher & Master, explained how to talk to somebody who shows and interest in your club.  In this article, he talks about creating that interest in the first place.   Over to Graham:- Continue reading “Martial Arts Advertising: Advertising with AIDA by Graham Butcher”

The Five Steps of Selling – by Graham Butcher

After a bit of a break, here is the 3rd article by Graham Butcher, Author, International Stav Teacher & Master, to help you market your club.  Although we may think of ourselves as above “selling our classes”, any interaction with a prospective student does really include a sales process.  Graham gives you guidance below to help you to be more effective at this.

At the end of this article, you will find a link to an interview that I did with Graham back in March 2012.  Well over to Graham for his article: Continue reading “The Five Steps of Selling – by Graham Butcher”

Martial Arts Marketing – Making More of Your Club Website By Graham Butcher

This is the second article kindly submitted by Graham Butcher, author and one of the World’s leading authority’s on Stav on Martial arts Marketing, designed to help you to promote your club.  This article looks at the use of websites.

I will shortly being doing an interview with Graham, so you can find out more about him soon!  Anyway, over to Graham:- Continue reading “Martial Arts Marketing – Making More of Your Club Website By Graham Butcher”

Martial Arts Marketing: How to grow your business By Graham Butcher

Graham Butcher

I asked in my Newsletter and Facebook page if people would like another category on this website for information on marketing their martial arts clubs.  Several people replied that this would in deed be useful.  My friend, Graham Butcher, author and one of the World’s leading authority’s on Stav has taken the initiative to write the first article for which I am very grateful.  So below is Graham’s submission, I hope you find it useful. Continue reading “Martial Arts Marketing: How to grow your business By Graham Butcher”